Key Performance Indicators (KPI’s) help an organization define and measure progress towards its goals.
A business won’t grow without a methodology for measuring its successes and areas to improve upon, which is why establishing KPI’s is critical. After all, you can’t improve what you can’t measure.
KPI’s begin as business goals. The only way you can create the future of your business is to have a vision for it, through the goals you’d like to achieve. A good KPI program allows a business to measure its performance against pre-determined benchmarks that ultimately track back to the organization’s original goals and strategy. KPI’s are highly quantifiable by nature – they must be if they are to serve of any value to the business. If you set a goal that fails to be quantifiable, then you aren’t truly getting a measure of your business goal’s success. For example, if a goal is to “increase new customers,” then there must be a KPI that distinguishes between new and repeat customers. Otherwise that KPI is useless. When setting KPI’s, keep top of mind the type of organization you run, as your KPI’s should be developed around this. An organization that desires to be the most profitable company in its industry will have KPI’s that relate to profit and fiscal measurements, while an organization less focused on profit, for example a school, may set KPI’s focused around graduation rates, attendance, and enrollment. It is best to set a fairly small amount of KPI’s from an overhead level so as to stay focused on the business’s primary goals. If the business has different departments, then they too can have their own unique KPI’s, related to their departmental functions, but ultimately laddering up to organizational goals. KPI’s should be used on an ongoing basis not only to improve areas of poor performance, but also to uncover positive results in order to achieve continuous growth. Based on the type of business you have, what do you think would be some good KPI’s to put into place?

